Isabella Barrett Signs Deal With Kilogear
31st March 2023
Words & Digital Editor: Pankhuri Bhutani
Successful Designer & Teen Millionaire Isabella Barrett has just signed a deal in her first worldwide collaboration with fitness brand Kilogear to promote body positivity for teens. Kilogear is a high-performance sports company that has changed the way we buy workout gear. Kilogear clothing can be found in major stores like Free People, 120 workout retailers, and partnering with the 2023 US Olympics training facilities around the country.
Isabella who has grown up in the fashion industry modeling and walking runways knows the pressure of body image. Isabella states “girls in their teens already talk about getting BBL, Lip Fillers, breast implants. Because we are not being educated on how to get that body, we see on our IG feed it’s easy to think we can just buy the body we want.
Having a positive body image is a daily struggle for most teens and my goal is not only to promote fitness but really give girls a way to get motivated. Sometimes just getting up in the morning and putting on my Kilogear puts me in a positive mindset.
Isabella who has her own activewear line with House of Barretti also has a current partnership with CHICK NYC making the official NYFW logo apparel and hopes to bring the clothing and message worldwide through working with schools, dance studios, news and media, virtual workout companies and more.
STATEMENT FROM KILOGEAR:-
“Partnering with the younger generation is something that Kilogear has been gearing towards for quite some time. Meeting Isabella Barrett and seeing the massive global brands she has created in her demographic and the amazing relationships she has with other successful teens was all it took for us to know she was a perfect fit.”