Acclaimed streetwear brand 'Pas Une Marque' recently shot its latest campaign for its AW24 collection, “Seams of Dissent,” featuring Paris Brosnan. 

The collection that launched online at pasunemarqueparis.com on October 22nd showcases a bold reimagining of luxury ready-to-wear fashion designed in collaboration with esteemed sculptor Johnson Tsang. 

The campaign, set against the iconic backdrop of Chateau Marmont in Los Angeles, garners inspiration from the rebellious spirit of 90s Hollywood.

Starring Paris Brosnan; the son of renowned actor Pierce Brosnan, the campaign brings to life the significant narrative of an artist’s introspective stay at the historic hotel, capturing the true essence of quiet luxury and creative dissent. 

Crafted in Peru, each piece of 'Seams of Dissent' embodies defiance and resilience, showcasing a plethora of techniques like hand-burning, intricate embroidery, and silk screen printing. 

This collection also marks a pivotal moment for Paris-based Pas Une Marque, introducing novel product categories such as duffles and accessories, alongside outerwear, trousers, tops, and knitwear. 

A recurring key motif, symbolizing unlocked potential, invites transformation and self-discovery, capturing the tension between structure and chaos; also reminding us that true freedom begins with embracing new possibilities.

Founded in 2018, this French luxury streetwear brand caters to the intellectually curious, those who dare to defy the norm. With each collection, Pas Une Marque creates a lasting impact, championing the principles of 'slow fashion' and creative self-discovery.

Sean Coutts, with his unique blend of philosophy and design, has steered the brand to new heights of innovative and meaningful fashion.
Tsang’s renowned surrealist style—known for distorting reality and challenging perceptions—perfectly complements the rebellious spirit of the collection. Together, they merge art and fashion to boldly explore creativity, disruption, and reinvention.