Renowned eyewear brand, Silhouette, has introduced its newest collection ‘Clear Sky’; the first ever eyewear collection to be made with Bio-Circular material, SPX Green +.

Since 2017, the Silhouette group has been a sustainable, full service provider of frames and lenses and are the world's leading manufacturer of premium eyewear. This new collection is a huge step forward in proving the possibilities of creation when it comes to sustainability.

In their aim to create more sustainably, Silhouette has named Arizona Muse, a global sustainability advocate, the brand ambassador for the clear sky collection. Known for her appearances in iconic fashion magazines, as well as for her charity DIRT which aims to turn fashion into a climate solution, Arizona Muse is ‘on a mission to spotlight the climate crisis and push governments, brands and individuals to put sustainability at the forefront of their actions and decisions’.

“The World We Want To See” is the message the brand aims to translate through their campaign imagery and video. Blurring the lines between humanity and nature, the campaign challenges viewers and shoppers to rethink their connection to the planet and the part they play.

“This is a big step forward for the optical and fashion industries “ , says Arizona, “I’m thrilled to collaborate with Silhouette, a company committed to fossil fuel reduction and crafting with materials that are better for our planet. The Clear Sky collection is everything I’m looking for in eyewear and fashion”. Silhouette has combined advanced technologies with sustainability to turn organic waste from industries like agriculture, forestry and aquaculture into high performance frames. The new bio-circular material reduces carbon emissions by 60% compared to the production process of traditional raw-material made from the fossil fuel. While this is a huge success for Silhouette as a brand, it is also a pivotal moment in the industry, proving that it can be done; it is possible to make high quality, stylish, trend setting eyewear, in a sustainable, eco-friendly way.

Drawing inspiration from natural diversity, the 8 shapes in the Clear Sky collection are a celebration of nature's beauty. Showcasing a range of styles from oversized feminine frames, vintage-inspired pantos, sleek, edgy cat eyes and timeless rectangular shapes, in translucent colours you would see in a desert oasis.

The Clear Sky Collection is now available on www.silhouette.com from £279.